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ProChoice is Australia's premium range of Personal Protective Equipment or Safety Gear.


Safety is paramount and Paramount Safety Products is the name behind the ProChoice brand.


Established in 1992, the company has developed the ProChoice Safety Gear range to meet the requirements of Australian industry and Australian conditions. Their aim is to continue to develop, produce and supply an ever expanding range of quality Safety Gear at competitive prices.


The ProChoice product range is easily recognised by its distinctive packaging. The brand won an Australian Marketing Institute award for branding in 2005 and its founder, Rob Bird, was a finalist in the 2006 Ernst & Young Entrepreneur of the Year Awards.



Paramount Safety Products - the name behind the ProChoice brand


Paramount Safety Products have been supplying safety products throughout Australia since 1992. The company has grown because they are committed to providing excellent service and quality products.


Paramount Safety Products understand the importance of Personal Protective Equipment in workplace safety and have sourced and developed a range of safety products from across the globe to meet the needs of every working environment. Our ProChoice range is the Professional's Choice in Safety.



The ProChoice Promise

  • Value: Delivering quality products at competitive prices.
  • Quality: Seeking Australian and European safety standards wherever possible.
  • Design: All products have been designed for safety, comfort, performance and style.
  • Proudly Australian: Paramount Safety Products is a wholly Australian-owned company.


ProChoice Safety Gear is a range of reliable, high-quality personal, protective equipment designed to make it easy for you to meet the safety demands in your workplace. They are also tough enough to withstand our harsh Australian conditions.


ProChoice Safety Gear's superior range includes gloves, respirators, eyewear, clothing, specialised equipment and much more. They work hard to provide the best range of safety products in Australia.